- Web
- Applications
- ERP Systems
- E-commerce
- Projects
- The GroupManifestoSocial responsibilityMethodCareers
- Contact
It is the crucial phase of evaluation and analysis that precedes the implementation or optimization of an online store. During this phase, all key aspects of the project are examined and evaluated, in order to fully understand the needs, opportunities and challenges.
The wireframe is a type of rudimentary visual representation, in the form of a schematic layout, which is used to outline the structure and general arrangement of layouts and web pages of the online store.
The mockup is a detailed visual representation of the expected appearance of the e-commerce. Unlike the wireframe, the mockup is more advanced and aims to show what the final design will look like in terms of layout, colors, typography, images and style.
IT development in an e-commerce project represents the set of activities dedicated to creating, implementing and managing the technological component necessary to make the online store work and to translate the previously validated mockup into code.
Testing and debugging in an e-commerce project are crucial phases that involve the thorough analysis and verification of all online store components to ensure they function correctly and meet the expected quality and security standards.
This phase represents the moment when the online store is officially launched and made accessible to the public. After Go-live, work continues with optimization, marketing and e-commerce activity management to ensure long-term project success.
For example, choosing the platform suited to your specific needs is of fundamental importance for the success of your online sales project. Simply put, the choice of platform to use will affect the scalability of the e-commerce portal, functionalities, integrations and platform flexibility, costs and many other relevant aspects. Other key aspects that cannot be overlooked are logistics and legal and fiscal aspects. By developing e-commerce platforms for both national and international brands, we are constantly updated on new tax directives, VAT regimes, GDPR policies and all the most delicate aspects of taxation.
During an online shopping session, users prefer clear and simple paths that in a few steps take them from product selection to purchase, in complete safety. In summary, UI/UX focuses on appearance and navigation experience; creative strategy defines how to promote your products; content production creates promotional material and photo and video production provides high-quality visual content for your e-commerce. All these elements work together to create an engaging and persuasive experience for your customers.
It is the strategic plan that defines how a company intends to use the online sales channel to achieve its business objectives. The strategy is designed to guide all e-commerce-related activities, including budget definition, online marketing, customer service, data analysis, updates, and much more.
Marketing automation in e-commerce is the strategy and set of technological tools designed to automate and optimize marketing and customer communication activities. This practice allows you to create and offer personalized experiences for customers, improve marketing effectiveness and increase sales, all efficiently. Examples of message automations include: automatic sending of order confirmation and shipping emails; sending personalized offers or discount codes based on customer behavior; sending follow-up messages after a purchase and recovering abandoned carts through emails or push notifications.
It refers to the overall management of the online store, which includes a series of activities and responsibilities aimed at ensuring the proper functioning, growth and success of the online sales activity. This key role is essential to ensure that the online store runs smoothly, meets customer needs and achieves established business objectives. This includes constant management and updating of inventory, management of promotions and orders, customer care, etc.
It refers to the collection, analysis and use of data to make informed decisions and optimize operations and commercial strategies related to e-commerce. BI (business intelligence) is an essential element for e-commerce success, as it helps better understand customer behavior, identify growth opportunities and improve the effectiveness of the IT platform and strategies.
E-commerce marketing activities are a set of strategies, tactics and actions aimed at promoting the online store, attracting qualified traffic, engaging customers and generating sales. These activities are essential for the growth and success of an e-commerce, as they help create brand awareness, generate interest in the products or services offered and convert visitors into customers. We support our clients in SEO activities (improving search engine positioning) and SEM (generating quality traffic through online promotion activities).